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Ads Rules (Unacceptable ads (Ads that visibly load new ads if the Primary…
Ads Rules
Unacceptable ads
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Rich media ads (e.g. Flash ads, Shockwave ads, etc.)
Specific creteria
Text ads designed with excessive use of colors and/or other elements to grab attention are not permitted.
IMAGE ADS
Static image ads may qualify as acceptable, according to an evaluation of their unobtrusiveness based on their integration on the webpage.
In-Feed Ads
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Size Requirements - In-feed ads are permitted to take up more space, as long as they are not substantially larger than other elements in the list or feed.
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ADS ON PAGES WITH NO PRIMARY CONTENT
Only text ads are allowed. For webpages without any primary content (e.g. error or parking pages), the criteria differ depending on: no placement and size limitations
Acceptable ads
By Placement
Ads must placed on top, side or below the Primary Content
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By Size
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Ads must always leave sufficient space for the Primary Content on the common screen size of 1366x768 for desktop, 360x640 for mobile devices and 768x1024 for tablets.
For ads that places above the main content. They must be less than 15% of fold (visible portion of webpage on screen)
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