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The 4 Ps: Promotion (Types of promotion (Publicity/PR (PR: management of…
The 4 Ps: Promotion
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Set out to influence perceptions, understanding, actions of the target audience
Types of promotion
Publicity/PR
PR: management of internal/external communication of an organisation to create/maintain positive image
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e.g. (PR): interviews, facebook posts, blogs, articles, tweets
Sales Promotion
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e.g.: coupons, loyalty cards, samples, 'buy one get one free'
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Advertising
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e.g.: TV, billboard, social media, newspaper ads
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