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SMBC Membership (Social Media (Feature membership (Instgram/Facebook (Have…
SMBC Membership
Social Media
Increase social media efforts
Trump: "Make social media great, again"
Feature membership
Instgram/Facebook
Have riders submit "cool pics"
Video
Have riders submit videos to SMBC
What's cool in MTN Biking: SMBC!
Recognize members who contribute
People who always show up on trail days
Volunteer at events
Outreach
Provide feedback
Campaigns
Goals we hope to achieve
First year "Thank you" for your membership
Create loyalty
Meet with membership
Open board meetings
Disclose meeting minutes
Learn
Learn from other VMBA chapters what works for them
Research recruiting tactics
Research and develop membership goals
Learn why people don't re-up membership
Remove barriers
Benefits
What do you get for membership?
Swag?
advance information?
Provide something that makes them "part of a group" exclusivity/pride
Provide information to members first before general public
board meeting minutes
New trails
New benefits to come