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RYDU Brainstorm (Strategy (Word of Mouth (YouTube Influencers), YouTube…
RYDU Brainstorm
Strategy
App
Online Ad's
Billboards
TV Advertising
Word of Mouth
YouTube Influencers
YouTube Influencers
Word of Mouth
Goals
Move into digital space
Increase user base
Drive higher revenue
Modernise
Target younger people who don’t remember taxi numbers
User Centered
Personable
Simple
Memorable
Full Factor
Digital
New Name
Modern
Amazing
App
Simple
Minimalist
Lots of competition
Marketing
Promotional materials
Discount offers
Graphic design (logos/Posters)
Problems
No digital experience
No team to manage digital channels
Want’s it to “just happen"
Return on Investment
Increased number of customers
Investment from gov/Corporations
Grants
IDA Investment