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Fusion Cruises Digital Marketing Strategy (Recommendations (Content…

- - - - grwowing in 2015
      - huge rise in popularity of atlantic islands, but still Med is the number one.
      - 2/3 of people took more than 1 cruise
      - Fly cruises and UK cruises are now 50/50 from previously being 3/7
    - - 84% married
      - 34% think you need to still have land based vacations
      - Greates benefit: see several destinations in one trip
      - 53% in pairs
      - 20% in Groups
      - Average spend $2000
      - Majority like travel agents' guidance
  - - - they are expert so they know what they want
      - Wifi, props, food
    - - People know there is no more than £20 price difference in between booking services
      - People are annoyed that the offers are sometimes false or misleading
      - People like iglu because of the wealth of information there is there.
      - They want face to face agent
        
        https://www.tripadvisor.co.uk/ShowTopic-g1-i10703-k7628810-Iglu_cruises_have_you_used_them-Cruises.html
        
        I would most definitely not book my first cruise if it is not face to face
      - All the details such as parking etc, need to be very clear. People complain about these missing details.
        
        people complain that they make money out of the parking fee
      - Iglu cruises horrible customer service experiences
        
        https://www.tripadvisor.co.uk/ShowTopic-g1-i10703-k7628810-o10-Iglu_cruises_have_you_used_them-Cruises.html
      - Peopl can book straight from Royal Caribbean so they expect the best service possible
- - - - Cruise packages
    - - Word of Mouth, partnerships, website
    - - Same or slighlty better
- - - - Far east cruises
      - mediterranean cruises
    - - Cost per conversion
        
        £290
      - CTR
        
        5.16%
      - Cost
        
        £1.28
  - - - take converting keywords
      - do 80 20 of clicks
      - do 80 20 of score CPC and CTR
- - - - 20k dollars a month in ads
      - cruise deals, last minute cruises,
      - cruise co uk
      - celebrity cruises
      - carnival cruise line
      - msc poesia
    - - fb
        
        no interaction with comments
    - - static product pages
        
        http://www.iglucruise.com/disney-magic/2nd-september-2018_c141852-inside-cabin
      - meta data for search engines but not for people
        
        Danube Rhapsody | 7 Nt | Amadeus Queen | 19th October 2018 | Amadeus River Cruises | Iglucruise.com
      - Duplicate descriptions, all the same in products
    - - their own websites
    - - Only commercial content
      - Blog is promotional and adds no value
  - - - products are still dynamically generated
      - Good SEO for static pages
    - - Feefo
      - Facebook
        
        Competitions
        
        Offers
    - - filter widget on homepage
      - icons telling that flights included, etc
      - Cruise guides
        
        http://www.cruisenation.com/cruise-information
      - Clear navigation
      - Blog
        
        stories about cruise line news
    - - bidding for cruise lines
        
        msc
        
        royal caribbean cruise
        
        1.33 dollars per click
        
        norwegian cruise
        
        1.26 dollars per click
        
        oceania cruises
  - - - Not perfect
    - - parameter blocked by robots
    - - not doing at the moment
    - - fb
        
        many reviews
        
        good community manager
    - - content about the news in the industry
      - useful information about cruises
- - - - Bit slow loading
    - - Google organic low bounce rate
        
        world cruises
        
        fusion cruises
        
        ceroc cruises
        
        readers digest 42%
  - - - not all comments commented on
- - - - http://metro.co.uk/2017/03/16/all-aboard-the-uks-first-gin-cruise-is-setting-sail-6512347/
    - - http://www.cruisemapper.com/news/1314-cruise-industry-worth-3.3-billion-to-uk-economy
    - - http://www.standard.co.uk/news/uk/worlds-largest-cruise-ship-docks-in-uk-ahead-of-maiden-voyage-a3249866.html
  - - - photos of harry and steve
      - show that you pay what you are told and not a single pounds more.
      - price guarantee
      - Feefo reviews
      - testimonials