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Why can't NBA reach their goal of x% increase in revenue? (Generating…
Why can't NBA reach their goal of x% increase in revenue?
Sources of Funds
Existing Sources are under-utilised
Lack of repeat donations
No systems to facilitate donor support
Poor communication
Unsophisticated database
Potential Sources
Lack of awareness
Niche market due to rarity of disease
No brand recognition
Inconsistent marketing
People don't give unless directly affected
Generating revenue from source
Current Channels
Lack diversity
Geographically constrained
Appeal to a limited market
Organisational Contraints
Lack of resources
Money
Time
Labour
Lack of revenue detracts from grants
Difficult Competitive Landscape
A lot go competitors in cancer space
Organisations concentrating on more prevalent disease receive more funds due to prospective ROI
Competitors are equipped with more resources