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Market, Financial, and Product Research and modeling (Product life cycle…

- - - - Order winners
      - Order losers
      - Order qualifier
    - - Education customers
      - Educating SC patners
  - - - The product must be design to fulfill customer expectation and left few challenge to use
      - Manufacture to meet quality level
      - Promotion and distribution must be customized
      - Sales methods need to be customized and measured for effectiveness
      - Customer care personnel must also be familiar with each product variation, use, potential problems.
    - - Customer side
        
        Reliable
        
        complete
        
        Secure and Error free
        
        Diirect
        
        Convenient
        
        Fast
        
        Flexible
        
        Accessible
      - Business perspective
        
        Control and consistency
        
        Profitability
    - - Branding
      - Packaging