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Flamenco Route Madrid Digital Marketing Plan (Digital Marketing (Create…
Flamenco Route Madrid Digital Marketing Plan
SMART Goals
Bookings eventbrite for Ruta Solea
Traffic to Website
The Business
USPs
Multisensorial Experiences
Benefits
Memorable experience
Cultural knowledge
First person experience
4 Ps
Place
Street
Tablaos
Promotion
Google organic
flamenco in madrid
Madrid tours
Things to do in madrid
Trip advisor
Facebook
Meetup
EventBrite
Price
20 to 90
more premium than a normal tour
Product
Solea
No frills, pop in or book
Zambra
Exclusive routes
Alegrias
Groups
Competitors
Tours
http://ogotours.com/flamenco-tour-madrid
Trip advisor?
379 reviews
Social?
Strong presence in Facebook
Backlinks?
links from other tours in Europe
Content?
informative, not very engaging
SEO?
https://madridfoodtour.com/tours/tour/evening-tapas-flamenco-tour/
links from other websites in the company
tripd advisor
1335 reviews
Social
SEO
NOT GREAT
Contnet
good, adding details about the food
Target Audience
Foreign visitors in Madrid
Travel
Business
Painpoints:
Tourist Traps
What they value?
Learning new things
sense of humour
Entertaining
Comfortable
Speak good English
one language at a time
https://www.tripadvisor.co.uk/Attraction_Review-g187514-d1913235-Reviews-SANDEMANs_NEW_Europe_Madrid-Madrid.html
Not being too long in one single place
Spanish visitors in Madrid
Inauthentic Flamenco
Digital Marketing
Create Content
Blog
Flamenco shops in Madrid
Flamenco and your life
How to see flamenco in mADRID
How to have tapas the flamenco way
Make route pages
Redesign the website
Promote content
Facebook
Youtube
Trip Advisor
Blog
Optimise page for Madrid tours
Backlink strategy
Email Marketing
Follow up to people who took the with stories of Duendes