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Marketing Information System(MIS) (Advantages (An avoidance of crisis,…
Marketing Information System(MIS)
3 Main Steps
(2)Developing Information
(3)Distributing & using information
(1)Assessing Information needs
Advantages
An avoidance of crisis
Coordinated marketing plans
The storage of important data
Speed in obtaining sufficient information
to make decisions
A broad perspective
Data amassed and kept over several time periods
Organized data collection
The ability to do a cost-benefit analysis
MIS = Internal records + Marketing intelligence + Marketing research
marketing Environment
Competitors
Publics
Marketing channels
Macro environment forces
Target markets