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Marketing Research (Advatages (To plan ahead, To establish trends,…
Marketing Research
Advatages
To plan ahead
To establish trends
Identify potential problems
Establish market positioning
Measure the organization reputation
Determine the most persuasive 'promise'
Identify opportunities in the market
To minimize risks
Guide communication with customers
Marketing Research Process
(2)Design the research plan
(3)Collect data
(1)Define problem & set objective
(4)Data analysis& interpretation
()5Present findings of research
Frequent technical pitfalls
Designing the questionnaire
Sample size is small
Poor definition of problem
Data collection inadequate
Types
By Methodology
qualitatve
Quantitative
By Source
Primary
Secondary
By Objectives
Exploratory
Descriptive
Casual