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Levers to increase ROI on direct mail (Increase revenue per application…
Levers to increase ROI on direct mail
Increase revenue per application
Increase decline revenue
Use a panel strategy to maximise decline commission
Identify and sign up at least 2 partners from prime, near prime and HCST credit. What is role of credit cards?
Explore alternate methods of monetision (LockBox? Clearscore referrals etc)
Can we improve this with a whole of market product sourced from a few lenders or alternatively through a full on price comparison site?
Maximise Lendable loan monetisation
Increase quote rate
Mark's team
Increase margin
Increase yield through a model based pricing strategy?
Increase fees for website journey leads (homepage rep APR increase?)
Increase quote to complete rate
Improve quote take up rate through better pricing strategy
Minimize leakage post take up
Remove income verification requirement
Reduce cost per application
Increase response (visit) rates
Creative optimisation
Better process (e.g. one click driving license)
Better proposition
Improve web conversion
Pre pop forms / 1 click apply for email
Site optimisation
Build a response model
Integrated marketing
(multi channel)
Overlay programmatic display / facebook
Targetted DRTV
Reduce costs
Reduce production and postage costs for DM & EM
Test door drop