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C2 CONSUMER PERCEPTION (SENSORY SYSTEM (VISION, SCENT, SOUND, TOUCH,…
C2 CONSUMER PERCEPTION
WHAT THE CUSTOMER FEEL/ EXPECTATION
Sensation – the immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers, skin) to basic stimuli such as light, color, sound, odor, and texture
Perception – the process by which people select, organize, and interpret these sensations.
SENSORY SYSTEM
VISION
SCENT
SOUND
TOUCH
TASTE
REFLECTION - Process which sensation are selected
ATTENTION
PERSONAL
STIMULUS
INTERPRETATION
DISCRIMINATION
EXPOSURE
INTENSITY
RELEVANCE
EXPOSURE
DIFFERENTIAL
JND
ABSOLUTE
PSYCHOPHYSIC
SENSORY THRESHOLD
MESSAGE CONTRAST IN SEVERAL WAYS
COLOR
POSITION
SIZE
NOVELTY