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INTRO TO CONSUMER BEHAVIOUR (SEGMENTED CUSTOMER (FAMILY, RACE, GENDER,…
INTRO TO CONSUMER BEHAVIOUR
Consumer behavior: the study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires
CONSUMPTION PROCESS
PURCHASE
POST PURCHASE
PRE PURCHASE
REFLECTION - How do u decide that u need the product
SEGMENTED CUSTOMER
FAMILY
RACE
GENDER
GEOGRAPHIC
AGE
INCOME
POWERFUL WAY
POPULAR CULTURE
ENTERTAINMENT
MUSIC
CELEBRITIES
BOOK
SPORT
MOVIES
CONSUMER BRAND RELATIONSHIP
NOSTALGIC ATTACHMENT
INTERDEPENDENCE
SELF CONCEPT ATTACHMENT
LOVE
CONSUMER NEEDS
POWER
UNIQUENESS
AFFILIATION
MASLOW HIERACHY NEED
PHYSIOLOGICAL
SAFETY
BELONGINESS
EGO NEEDS
SELF ACTUALIZATION