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Social trends and their influence on fashion (Rise in modest…
Social trends and their influence on fashion
Gender/gender identity/LGBTQI/feminism
Gender inequality in the fashion industry
Although fashion is viewed as a female dominated industry the majority of top positions are held by men. How can the issue of gender inequality be addressed in the fashion industry?
More men hold business degrees: in the US 22% of male graduates hold a business degree compared to 11% female. people tend to employ people of the same gender (homophily). social events where people network tend to revolve around gender-inclined activities. gender stereotypes/associating of gender and traits that fit different genders i.e men being agentic (1.)
Sexism
How are social trends affecting fashion trends? (6.)
Subcultures and the role of masculinity and femininity within them, i.e goth culture whereby typically feminine styles can be idolised and men find strength in them (4)
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Upsurge of drag culture (Rupaul's drag race), people finding strength in drag, changing perceptions of male and female clothing, including androgyny
Historically, the changes in what is deemed masculine or feminine and how they impacted fashion i.e. pre late 18th century fashion involved lots of ornate detail and flamboyance as a sign of wealth, spectacle and position. (4) Contrasting other parts of history that denote an interest in fashion by men as unmanly (9.) what is the current state of this?
Fashion has always been divided into menswear and womenswear, in recent years, with the influence society’s recent acknowledgement/trending issue of the LGBTQI community, gender identity and feminism, brands are introducing genderless or unisex clothing lines. What does this mean for the future of gendered clothing? (11.)
Genderless lines (social awareness, i.e feminism 6.) vs gender-specific clothing
How would that alter the way garments are made?
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What fashion means to people based on gender
Why men wear what they wear (2.), why woman wear what they wear (3.)
Differences between fashion innovators, early adopters, early majority, late majority, laggards
Trend forecasting (5.)
Male vs female
Culture and subcultures, how these become mainstream fashion
Pornography (8.)
Anti-fashion
Street style and Skate fashion (22.)
Military fashion (10.)
Western/cowboy fashion (20.)
How do practical fashions become mainstream fashions ?
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Cultural appropriation. E.G Marc Jacobs and pastel dreadlocks (15.)
How does a designer differentiate between cultural appropriation and showing inspiration from culture? (21.)
Rise in modest fashion/culturally sensitive fashion
Religion-based fashion: Islam/muslim: Dolce and Gabbana (12) and Nike doing Hijabs (13.)
Woman wanting to maintain faith whilst enjoying fashion (17.)
Market opportunity
Is it better to expand fashion into these areas or expect people to change for fashion?
Fashion and Religion. Typically fashion is dominated by woman, religion by men
What fashion means to people based on religion
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Dangers of being seen to sell religion or take advantage of it for profit (19.)
Body image/body positivity (awareness and inclusivity
Rise in model diversity: age, race, size. For the first time in history over 25% of models are non-white (16.) bigger models on runways means more sizes are needed
There's still a long way to go, opportunity!
Rise plus size and body conscious clothing. $20 Billion dollar business that keeps growing E.G ASOS offers 20 plus-size brands(14.)
Link to growing obesity rates as well as human beings getting bigger in general
Designers are actually changing the silhouettes of designs (14.)
Will this lead to an the end of the plus size category and involve more inclusive sizing?
Logisitical difficulties of producing plus size ranges; pattern makers, equipment (14.)