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Business Models (CSR (demand for a low price and fast changing trends #…
Business Models
CSR
The puzzle of the ethical fashion consumer
Crane, D., 2016. 'The puzzle of the ethical fashion consumer: Implications for the future of the fashion system.' International Journal of Fashion Studies, 3(2), pp.249-265.
http://www.ingentaconnect.com.ezproxy.lib.rmit.edu.au/content/intellect/infs/2016/00000003/00000002/art00005
Consumer demand could be a powerful tool to adjust the behaviour of manufacturers and buyers
Hann, M. and Wang, C., 2016. 'Fast, ethical and sustainable-The challenge for twenty-first century fashion producers.' 복식문화연구, 24(1), pp.114-117.
http://db.koreascholar.com/article?code=311733
Consumer attitude towards Corporate Social Responsibility within the fast fashion industry
Axelsson, E. and Jahan, N., 2015. 'Consumer attitude towards Corporate Social Responsibility within the fast fashion industry.'
http://www.diva-portal.org/smash/record.jsf?pid=diva2%3A825005&dswid=-9171
demand for a low price and fast changing trends
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Gap between attitude and beliefs
(#8d9622) ](#428154)
Fast fashion Conundrum
McNeill, L. and Moore, R., 2015. 'Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice.' International Journal of Consumer Studies, 39(3), pp.212-222.
http://onlinelibrary.wiley.com.ezproxy.lib.rmit.edu.au/doi/10.1111/ijcs.12169/full
Gen Y mostly concerned with CSR and transparent companies
Loureiro, S.M.C., 2017. Fashion Luxury Brands: Bridging the Gaps Between Cutting-Edge Fashion and Corporate Social Responsibility Concerns. In Luxury Fashion Retail Management (pp. 185-198). Springer Singapore.
https://link-springer-com.ezproxy.lib.rmit.edu.au/chapter/10.1007/978-981-10-2976-9_11
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how to market to consumers CSR beliefs vs their actions
Companies going deeper than just sustainability reports more action being displayed within marketing
The motives, influence factors and mechanisms for sustainability governance.
Li, Y., Zhao, X., Shi, D. and Li, X., 2014. 'Governance of sustainable supply chains in the fast fashion industry.' European Management Journal, 32(5), pp.823-836.
http://www.sciencedirect.com.ezproxy.lib.rmit.edu.au/science/article/pii/S0263237314000371
Fast fashion Business models
Caro, F. and Martínez-de-Albéniz, V., 2015, 'Fast fashion: business model overview and research opportunities. In Retail Supply Chain Management' (pp. 237-264). Springer US.
Slow Fashion
Pookulangara, S. and Shephard, A., 2013. Slow fashion movement: Understanding consumer perceptions—An exploratory study. Journal of retailing and consumer services, 20(2), pp.200-206.
http://www.sciencedirect.com.ezproxy.lib.rmit.edu.au/science/article/pii/S0969698912001506
ethical consumerism
lastest trend?
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End of fast fashion?
Zady 2017, End Fast Fashion viewed 17 March 2017,
https://zady.com/features/end-fast-fashion
Consumer Co-creation
evolution of customers forcing companies to redesign business strategies and organisational structures
Capello, P. V., & Ravasi, D. (2009). The variety and the evolution of business models and organizational forms in the italian fashion industry. Paper presented at the , 7 1-19. Retrieved from
https://search-proquest-com.ezproxy.lib.rmit.edu.au/docview/192406985?accountid=13552
http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview/192406985?pq-origsite=gscholar
the future of competion is Co-creation with consumers
Frow, P., Nenonen, S., Payne, A. and Storbacka, K., 2015. Managing Co‐creation Design: A Strategic Approach to Innovation. British Journal of Management, 26(3), pp.463-483.
http://onlinelibrary.wiley.com.ezproxy.lib.rmit.edu.au/doi/10.1111/1467-8551.12087/full
what motives customers to co create with brands
the role social media plays in customer collaboration
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do customers want customisation/ does that take away from the whole idea of trend forecasting?
Social media and co-creation
Singaraju, S.P., Nguyen, Q.A., Niininen, O. and Sullivan-Mort, G., 2016. Social media and value co-creation in multi-stakeholder systems: A resource integration approach. Industrial Marketing Management, 54, pp.44-55.
Technology-driven evolution of design practices: envisioning the role of design in the digital era
Calabretta, G. and Kleinsmann, M., 2017. Technology-driven evolution of design practices: envisioning the role of design in the digital era. Journal of Marketing Management, pp.1-13.
http://www.tandfonline.com.ezproxy.lib.rmit.edu.au/doi/abs/10.1080/0267257X.2017.1284436
brand value co-creation
Hospitality
How luxury brands can learn from hospitality industry
Dallabona, A., 2015. Luxury fashion flagship hotels and cultural opportunism: The cases of Hotel Missoni Edinburgh and Maison Moschino. Hospitality & Society, 5(2-3), pp.117-143.
http://www.ingentaconnect.com.ezproxy.lib.rmit.edu.au/content/intellect/hosp/2015/00000005/F0020002/art00002
Symmetry Between Fashion and Hospitality
Linkdin, The Curious Symmetry Between Fashion and Hospitality
, viewed 17 March 2017,
https://www.linkedin.com/pulse/20140408002736-32993872-the-curious-symmetry-between-fashion-and-hospitality
people only eat organic produce and recycle containers for food so why is it ok to buy a cheaply made dress and through it away the next season?
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pay $25 for smashed avo when we know perfectly well how much all the ingredients cost. don't have the same idea of clothes with high mark up?
Transparent production lines
Fashion is no longer an industry of just brands, but also one of lifestyle choices and luxury experiences.
Hotel business Review, A Primer on the Legal Considerations, viewed 17 March 2017, <
http://hotelexecutive.com/business_review/4541/the-confluence-of-fashion-and-hospitality-a-primer-on-the-legal-considerations
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The Confluence of Fashion and Hospitality
Coco Chanel said that "
Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening"
experierence based business models
similar ideas to a luxury life style but with casual wear or street wear
Millennial's
retail renting
Collaborative Consumption: Live Fashion, Don't Own It - Developing New Business Models for the Fashion Industry
Perlacia, A.S., Duml, V. and Saebi, T., 2016. Collaborative Consumption: Live Fashion, Don't Own It-Developing New Business Models for the Fashion Industry.
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2860021
A whole business made up of rentals
Creating a service rather than a good
In bricks and motar stores
How to engage and target miilienials
Consumer as partner nor target market
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authentic, accountable and trustworthy brands
Luxury shopping is an experience, that’s the whole point. Digital platforms are creating new, interactive experiences every minute.
Designers are focused on giving Instagram influencers special treatment and access to their shows and collections.
how to keep up with 'see it now buy it now ' mentality
how to have a fast fashion/ demand sustainably
Back to the beginning
bespoke business models
consumer perceptions on slow fashion
Pookulangara, S. and Shephard, A., 2013. Slow fashion movement: Understanding consumer perceptions—An exploratory study. Journal of retailing and consumer services, 20(2), pp.200-206.
http://www.sciencedirect.com.ezproxy.lib.rmit.edu.au/science/article/pii/S0969698912001506
Slow fashion
Kozlowski, A., Searcy, C. and Bardecki, M., 2016. Innovation for a Sustainable Fashion Industry: A Design Focused Approach Toward the Development of New Business Models. In Green Fashion (pp. 151-169). Springer Singapore.
https://link-springer-com.ezproxy.lib.rmit.edu.au/chapter/10.1007/978-981-10-0245-8_5
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Locally made
unique hand made local designs
back to markets
Consumers investing in individuality
Nike design own shoe
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Louis Vitton design own bag