Please enable JavaScript.
Coggle requires JavaScript to display documents.
Consumer Decision Making (Marketing (If the marketing campaign is…
Consumer Decision Making
Marketing
If the marketing campaign is successful consumers will be influenced into thinking they need this product
-
-
Gender
-
Both male and female can have similar interests when it comes to entertainment, music and a car
Convenience
-
Convenience can mean different things for different customers. For example if that means travelling to a retail to save time or going to one shopping complex with the number of stores located within it
Environment
Consumers are influenced to purchase a product that has minimal packaging or packaging that can be recycled
-
Service
-
With great service the customer will consequently keep buying that product or possibly keep going back to that store
Finance
The consumer can take out a loan in purchases such as buying a car or a house if they have insufficient funds
The cost of the money the borrowed money, interest rate and the ease with which the finance can be arranged will influence your spending decisions
Price
If the product is out of the price range of the customers budget, then the customer is most likely not to buy
-