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Workflow Automation (RETURNING Visitor (< 1 week since last visit (cold…
Workflow Automation
RETURNING Visitor
< 1 week
since last visit
warm lead
hot lead
cold lead
On Site
"Welcome back, member!" Profit from Members' Saving
It's been XY days since your last tour!
interested in destination
Recommended tours
no interaction
Content look at - in -Destination-
2 more items...
interaction
active drip
2 more items...
interested in date
Recommended tours
no interaction
Content do this -Travel Style- in -Destination-
2 more items...
interaction
active drip
2 more items...
interested in travel style
Recommended tours on Day 1
no interaction
Content do this -Travel Style- in -Destination- on Day 3
2 more items...
booking
> 1 week < 1 month
since last visit
warm lead
hot lead
cold lead
>3/6 months
since last visit
no Micro conversion
post drip
past customer
Known visitor (email)
Unknown Visitor (no email)
NEW Visitor
VISIT (no email)
Retargeting
Criteo
Bid Adjustment Adwords
Lead (email)
Complete your profile
olark
same day
TR USPs/Brand Video
ask a Q
same day
TR USPs/Brand Video
brochure download
same day
TR USPs/Brand Video
48h hold
same day
TR USPs/Brand Video
NL Signup
same day
TR USPs/Brand Video
Post Drip
+2 days post drip 1
+7 days post drip 2
Return
On site
unknown email 98%
recommended tours
interaction
#
booking
E2B
no booking
no interaction
Slide out survey "Why leave?"
interaction
NL Signup
gave email
3 more items...
no interaction
no interaction
doomed
known email
"Welcome back, member!"
Member's Saving
booking
E2B
Leona
no booking
LAST VISIT
Email
Content NL
no interaction
interaction
on DTC
after 1 day
Tour special based on article tag
no interaction
interaction
on TR.com
Product NL
Interaction
looking at dates
Drip "Best places to go at this time of the year" (after 4 days)
"Favourite tours at XY time of the year."
(after 7 days)
Seasonal Promocode
booking
no booking
1 more item...
out:
booking
out:
booking
looking at destination
"Highlights of destination XY"
"tour favourites around destination XY"
out:
booking
looking at travel style
looking at DTC
Microconversion?
No Interaction
2 day after
Smart touring
interaction
Destination
interaction
no interaction
Travel Style
interaction
no interaction
Date
interaction
no interaction
no interaction