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CHAPTER 5 CONSUMER LEARNING AND MEMORY RETRIEVAL (5.0INTRODUCTION (DEFINE…
CHAPTER 5 CONSUMER LEARNING AND MEMORY RETRIEVAL
5.0INTRODUCTION
DEFINE AS THE PROCESS BY WHICH INDIVIDUALS ACQUIRED PURCHASE AND CONSUMPTION KNOWLEDGE AND EXPERIENCE THAT THEY APPLY TO FUTURE RELATED BEHAVIOUR
5.1 DYNAMICS LEARNING
-CAN BE ACQUIRED THOUGH KNOWLEDGE AND EXPERIENCE
FOUR ELEMENT
MOTIVATION
CUES
RESPONSE
REINFORCEMENTS
5.2 BEHAVIOURAL LEARNING
CLASSICAL CONDITIONING THEORY
REPETITION
SRIMULUS GENERALIZATION
PRODUCT LINE EXTENSION
STIMULUS DISCRIMINATION