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Key factors affecting consumer decisions (PRICE (Price is the amount of…
Key factors affecting consumer decisions
PRICE
Price is the amount of money that is needed for consumer in order to purchase the product that they want.
Sales
AGE
Age can affect the certain things that a consumer wants. As different ages have different things that they want.
TYPES OF PRODUCTS
MARKETING
The actions of promoting and selling products or other things such as service. This includes market research and advertising.
SERVICE
GENDER
Genders such as male and female, have a bunch of common things that they would purchase. But there are a lot of opposite things too.
MALE: Footy Boost FEMALE: Perfume
CONVENIENCE
Convenience is really important too because convenience allows customers to purchase products without them hassling.
OPENING HOURS
SERVICE
Service can affect the way customers decide whether they want to purchase something or not.
SERVICE FROM STAFF
ENVIRONMENT
Customers within their community are more aware of ruining the environment. As things such as throwaway packaging can affect it.
POLLUTION (due to packaging rubbish)
FINANCE
Used when you do not have enough cash. Involves taking out loan. Interest must be paid on the amount borrowed.