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Key factors that influence our consumer decisions (Convenience (Shop…
Key factors that influence our consumer decisions
Convenience
Shop hassle free to save as much time as possible
Time travelling, the amount of stores in the shopping complex
Marketing
Customers are exposed to all aspects of marketing
If the marketing is successful consumers will think they need that product
Price
Want to pay the lowest price
Best value, if the price is to high and the consumer can't afford it, they won't buy it
Service
If there is bad service can have the opposite affect and make you never go back to that store
Good service makes you feel valued and can make you go back to that store to buy other products
Environment
Consumers are becoming more away of the environment
This can influence people to buy products that have minimal packaging or packaging that can be recycled
Finance
Sometimes a good will cost more money than you have, so you can get a loan out or arrange financeso you can get the extra cash
After bowwing money there is an interest rate where you have to return the money and more
Gender
Influences what some purchases
This is also used in advertising for example Mum gets the iron, Dad gets the cordless drill
Age
When you get older you want different things
For example when your a baby you want toys compared to when your 20 and you want a car