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CHAPTER 2 UNDERSTANDING NEEDS,GOALS AND MOTIVATION (2.2 THE NATURE OF…
CHAPTER 2 UNDERSTANDING NEEDS,GOALS AND MOTIVATION
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2.3 GOALS
explained as anything that a person would like to achieve. it can be solid object that can be owned or non solid object like passing exam
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SUMMARY
All consumer have needs such as desire for food, friendship, or to do charity to the society. Maslow's hierarchy needs model make it easy to understand how people try to fulfill their survival need first before meeting their social needs and finally destiny needs
2.1NEEDS
can be explained as the feeling people experience when they lack something or would like to have more of something
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