Please enable JavaScript.
Coggle requires JavaScript to display documents.
PERCEPTION (Sensory Threshold (A threshold refer to a level beyond which a…
PERCEPTION
-
Our Sensory Systems
The human sensory system is the source of all the raw input that are received and process by the human brain
-
-
-
-
-
Sensory Threshold
-
Marketers need to know this so they can calculate how much of stimulus they should apply to the consumer before the consumer decide to buy their product
Differential Threshold : is a relative concept that refers to the difference in intensity between two stimuli before a consumer can perceive that this two stimuli are different.
-
Exposure
-
Selective Exposure
is the control that consumer has over what he/she wants to see, hear, smell, taste or touch.
Means that a consumer will pay attention to the stimuli, which is important to her/him, or which is so strong that it will just grab his/her attention
Argument Reality
-
Examples: sci-fi movies where animation,words and digits are superimposed on the movie which going on in the background.
-
-
-
-
-
-