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MEETING CHANGES AND CHALLENGES (MARKETING MIX (Promotion, Price, Product,…
MEETING CHANGES AND
CHALLENGES
DEVELOPMENT OF MARKETING CONCEPT :
Product Orientation
Sales Orientation
Marketing Concept
IMPACT OF DIGITAL TECHNOLOGIES
Marketers
More product/ service through customization
Collect and analyze data
Consumer
Power
Information
MARKETING MIX
Promotion
Price
Product
Place
CATEGORIES OF CONSUMERS
Personal
Individual who buy good or service for his own use
Organizational
A business government agency, or other institution that buy good/ service/equipment necessary for the organization to function.
THE MARKETING CONCEPT
Embracing the marketing concept
Implementing the marketing concept