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SOCIAL MEDIA AND THE CONSUMPTION OF CELEBRITY POLITICIANS (Interests &…
SOCIAL MEDIA AND THE CONSUMPTION OF CELEBRITY POLITICIANS
Interests & strengths
consumerism
political consumerism
psychoanalytic theory
appealing to consumer insecurities
adam curtis
emotions in advertising
advertising of the 'human' or idea
celebrity endoresment
cult of celeb: trump/farage
merge of celebrity politicians
confirmation bias
identity
political sway as identity
modern day consumer behaviour
smart phone usage
desire to be accepted
IDV vs COL
social media, attention seeking behaviour
Proposal Plan
Introduction 30%
Research problem/ issue/ background
Criticisms of chosen methods, flaws, limitations
Research aims & objectives
Stance, philosophy, strategy
• Review of the key literature, leading to the gap in the literature that the research aims to fill (35%);
• Proposal of a suitable research method, design, suggested data analysis and ethical considerations (35%)
mixed mehods
quantitative: questionnaires: identifies major themes that affect individuals cohort, 150+, aim to acquire representative sample size
qualitative: investigate major themes
Society
post truth politics
emotion in media in political context
nostalgia
nationalism / populism
identity
#
security
nostalgia
fear
media
fake news
manipulation
bias
information overload
meaninglessness
confusion
dissolusionment
demographics
voter representation
ethnic background
age
Literature
Baudirlliad - "more info less meaning" destrcution of meaning, 'fake news', opportuntiy for dissent, ignorance and opinion > fact based in 'democratic right', validation of emotion against external sources
Adam curtis: filter bubbles, social media, listening only to congruent information, endless repetition of our own perspective, reinforcement of opinion, selection and consumption of ideas and values that reinforce their own perspective of the world
self extensions and confirmation bias, difficulty in change in political opinion because it is an attack on ones identity
'truth' as a conseuqence of positive social reinforncement and feedback loops, truth bas edon emotional/social congruence than rational/evidence based argument, more likely to be clicked and shared when these emotions are triggered