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PERSONALITY & LIFESTYLES (Personality & Its Influence On Consumer…
PERSONALITY & LIFESTYLES
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Theories on Personality
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Trait Theory
Orientation leans more towards a quantitative or empirical nature, focusing mainly on the measurement of personality in terms of a specific psychological characteristics called 'trait'
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Brain Personality
Refers to various descriptive personalities, such as traits or characteristic attach to different brands in a wide variety of product categories
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Self and Self-Image
Refer to individual thoughts and feelings based on identifying himself/herself as an object for reference
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