Please enable JavaScript.
Coggle requires JavaScript to display documents.
CONSUMER LEARNING AND MEMORY RETRIEVAL (Element of Consumer learning (Cues…
CONSUMER LEARNING AND MEMORY RETRIEVAL
Element of Consumer learning
Cues
Response
Motivation
Reinforcement
Classical Conditioning Theory
Concept in Classical Conditioning
Stimulus Generalization
Stimulus discrimination
Repetition
Cognitive Associative Learning
Reinforcement Schedule
Fixed-ratio reinforcement
Variable-ratio reinforcement
Fixed interval reinforcement
Cognitive Learning And
Information Process
COGNITIVE LEARNING
Involves a complex series of mental and behavioural stages in making a purchase decision
INFORMATION PROCESSES
Memory stores
Rehearsal
Encoding
Information Overload
Retention
Retrieval
Consumer Involvement
And Passive Learning
Central and peripheral routes to persuasion
Hemispheric lateralization and passive learning
Outcomes and measures
of consumer learning
Recognition and recall measures
Attitudinal and behavioural
measures of brand loyalty - Brand equity