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Culture Briefing 3.15.17 (Humanity (Food & Beverage (Farmacie in…

- - - - Chatbot can replace law?? field of law? -- or have lawyers focus on more serious cases vs. monotonous little efforts
    - - Goal: expose people to unique points of views that they wouldn't be otherwise
      - EOC Robots Everywhere-- cities are more exciting about robots, but what about when automated fields take over creative jobs--how will people in these areas react to the job loss?
    - - send money within the email app
      - does this make us more vulnerable in terms of security??
    - - make your bike an electric bike with this wheel
      - helps with uphills and increases speed beyond what you could normally pedal
      - Google/Venmo layer--when we think about working with our client s we should think about how we can integrate many integration into one--smart bike and smart jacket etc.
    - - smarter lighting for cities
      - Modern urbanization
        
        helping cities get good data, deal with/help law enforcement
        
        how can our clients get into the urbanization space via tech? to make smarter cities
  - - - physical form of Noah's Archiving
      - EOC Eco Hacking
      - What happens to biodiversity
  - - - 99% of water of this new farm si recycled--mimics the movement of the ocean
      - great effect on the notion of "fresh"
      - EOC Urbanization
      - EOC Waste Positivity and Brand Civil Servant
    - - people can go and pick food
      - looking at the city level for alternative city level
      - Heartland innovation--(MCDS)
  - - - patients take this from their rooms to their surgery rooms
      - EOC Wellness Design-- transforming the kids moods before a traumatic experience
- - - - extreme provenance?
    - - "let food be thy medicine, and medicine be thy food"
      - using CBD derived from hemp--legal
      - EOC: Ancient Wisdom and New Sobriety
      - were expecting to have remedial function in everything we consume
    - - jumping alongside Starbucks
      - move to enter a larger market
    - - Sugar conversation
      - Transition from sweet to savory // transition from water to more "viscous" liquids
  - - - EOC Wage Inequity and Income Gap--richer markets are targeted but a lot of their consumers are in developing markets and are smoking the most
      - premiumization--sheds the stigma via premiumizing
- - - - Glossier--VIP members have an exclusive club that they tap for new ideas // more mass beauty brand use a layer of exclusivity
  - - - taking the fish outside the ocean--will this allow people to erase their preconceived knowledge about whats good for you?
- - - - extreme provenance
      - Human Premium???
      - table ware statements are being made--maybe because a lot of our rituals are up in the air right now--time spent together isn't the same?
  - - - calls, music, directions, info about surrounding locations via conductive yarn
      - 350 dollars not released yet
      - ABILITY ECONOMY--great for someone with a disability but the price comes in as an obstacle
      - EOC Warm Tech-- does our interaction with people change now that we wear this--what happens when we hug someone and will wear it
      - clothing as the new wearable--out of the watch or accessories space
- - - - EOC tedious
      - tedious content//slow mo
    - - EOC Camera Culture
      - "infinitely long lines" to get into this space
      - camera culture changing--artist has been making these rooms since almost 2000 (pre selfie era)--interesting to see that it is swamped now, and is shaping the art that people create
      - also becomes a status symbol
    - - EOC Unapologetic
    - - EOC Absurdism
  - - - shows that you want to see--vote
      - will also tell you why shows aren't on the site
      - EOC Open (people as co creators--like Starbursts campaign of all pink)
  - - - EOC Brand Civil Servant
      - Do they have the brand elasticity to do this? (besides innuendo of plowing")
      - leaning into well known cultural phenomenon--Boston had a vvv bad winter a few years ago, taking bets through August when a large pile of snow would melt
      - Snow storms lead to site traffic increase-- maybe they do have brand elasticity
    - - EOC Defictionalization and Micro Tribes
      - Nostalgia--brand and marketers are even a little bit late?
  - - - mashup between Beauty and the Beast and Bad and Boujee