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Disruptive innovation (What Is Disruptive Innovation? Clayton M.…

- - - - to improve, disrupt or transform an existing market with a better business model
      - satisfy existing but unanswered customer needs
      - to bring new technologies, products or services to market
      - to create new market
- - - - The end of competitive advantage: how to keep your strategy moving as fast as your business
        McGrath, Rita Gunther, can use experts
- - - - understand opportunities and challenges
      - attention to market environment
    - - stop the drop
      - shift to ascent
      - soar
- - - - key markets
      - look at which to consider
      - 3.analyze industry structure
      - identify why players powerful
      - make hypotheses on how disrupt status quo
- - - - difficult because normally doesn't change