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PERCEPTION (Sensory system (Smell ( nose ), Taste ( Mouth ), Sound ( ear )…
PERCEPTION
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Sensory Threshold
- Marketers need to know this so that they can calculate how much of stimulus they should apply to the customer before the consumer decides to buy
- Sensory threshold can be absolute or differential in nature
- Refers to a level beyond which
a change will occur
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Attention
- Refers to the act of directing the brain to process a particular stimulus.
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