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PERCEPTION (OUR SENSORY SYSTEMS (Smell(Nose), Taste(Mouth), Sound(Ears),…
PERCEPTION
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EXPOSURE
Selective Exposure
-control that consumer has over what she/he wants to see,hear,smell,taste and touch.
SUBLIMINAL PERCEPTION
-stimulus that is so low in strength that is escapes the attention of the consumer.
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AUGMENTED REALITY
applicationof a layer digital information on top of physical layer such as a picture
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