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CHAPTER 5 : Consumer Learning and Memory Retrieval (Dynamics of learning…
CHAPTER 5 : Consumer Learning and Memory Retrieval
Dynamics of learning
Cues
Response
Motivation
Reinforcement
Behavioral learning theories
Classical conditioning theory
Instrumental conditioning theory
Cognitive learning and information processes
Cognitive learning
Information processes
Encoding
Information overload
Rehearsal
Retention
Memory stores
Retrieval
Consumer involvement and passive learning
Outcomes and measures of consumer learning