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CHAPTER 4 : Perception (Introduction (Exposure (smell, taste, sound, touch…
CHAPTER 4 : Perception
Introduction
Attention
Interpretation
Exposure
smell
taste
sound
touch
sight
Sensory threshold
Augmented Reality
Subliminal perception
Attention
Divisible
Limited
Selective
Focal and Non-focal attention
Multi-tasking
Interpretation
Bias in interpretation
Perceptual Positioning
Stimulus Organization
Application of theories of perception in marketing