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PERCEPTION (WHAT IS PERCEPTION (EXPOSURE (Happens when stimulus can be…
PERCEPTION
SENSORY THRESHOLD
To calculate how much of stimulus they should apply
- Absolute threshold
- Differential threshold
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MULTI-TASKING
Doing more than one thing in the same time.
- Habit of Gen-Y
- Better in searching information
- Able to pick up information faster
- Can keep track of more information
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