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Omnichannel (Single View of Customer (Customer History (Preferred Channels…
Omnichannel
Single View of Customer
Systems Recognise
RAG all interactions
Customer History
Preferred Channels
EOIs
Sign Ups
Transactions
Care
Code Usage
Unique ID Code
(across all channels)
SimO Customers
Handset Opportunity
Interests
Personalisation
Anonymous - personalised landing page
Existing User - Lifecycle Status
Push messages from BI
Location
Live
Work
Are Now!
Beacons
Not too scary
Appointment Setting
Create, Change, Cancel
Reminders
Reschedules
Content
Consistent across all channels
Integrated into a single CMS
Same offer across all channels
Customer
Know The Customer
Why they are there
Should Customer or Channel drive offer value