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Objective: to help p-plate drivers learn how to drive safely (Mandatory…
Objective: to help p-plate drivers learn how to drive safely
Mandatory training and education
Awareness of Surroundings
Education on what to be aware of while driving e.g. animals, other drivers etc
Driver training on how to react in these situations
Speeding
Education on the dangers of speeding
Driver training on how to handle a vehicle in higher speeds to avoid collisions
Vehicle Safety
Education on different vehicle types and sizes and how they can affect driving conditions
Driver training in different vehicle types
Peer Pressure
Education on how peer pressure can affect decision making while driving
Education on how to handle peer pressure and that it is ok to say no
Weather
Education on hazards in different weather conditions
Driver training in different weather conditions
Distractions
Education on the different types of distractions that can occur when driving
Driver training on how using devices can cause distraction while driving
School Presentations
Give presentation at local high schools
Have survivors tell their stories to get across the seriousness of unsafe driving
Mandatory education for suspended p-platers who want to have their license reinstated
Drink Driving
Education: Understanding the danger of drink drving and what alcohol does to the body
Distractions
Education: driving a car is one of the most complex tasks we undertake and requires full concentration.
Night Driving
Education: minimal passengers in the car/visibility is reduced/fatigue
Decision Making
Education: decisions made behind the wheel can have fatal consequences.
Tactics to promote education and training program
Earned Media
Social media: most suitable channel for the target public. Should revolve around experiences with driving and what happened if they were involved in unsafe driving
Owned Media
Website: has information on the different types of education and practical training
Paid Media
TV ad about the dangers of driving (i.e. TAC campaigns)