Please enable JavaScript.
Coggle requires JavaScript to display documents.
Instant noodles in North Korea (Marketing (Marketing (Promotion (radio,…
Instant noodles in North Korea
Economic
Have a competitive price with the Chinese noodles
price cheaper than south korea ramyun noodle
Averaging 5,000 – 10,000 North Korean won ($5.5 – $11.1) per day
Target Market
Teenager
Children
The South Korean Drama lovers
During the military Drills ( mid-August or late August every year)
Cultural
preferences
In package only (not in cup)
Write the brand name in Hangul (South Korea alphabet)
provide noodle with korean flavour (tofu, cold noodle, vegy, meat, spicy)
Sour and Spicy taste
Classes in society
Politically powerless
social status
Politicaly Powerfull
48 Hour work week
Marketing
allience with company (north korea, china , or india)
Coming through borders in China
Sold in department stores
Marketing
Promotion
radio
banner
flyer
newspaper
tv promotion
online
Sold in the big city, Pyongyang
restaurant
