who are the users?
Are they using any similar product?
where is amazon failing?
what are their pain points
what are their motivations
what is their daily lifecycle?
demographics psychographics etc
types of users?
age, gender, location
who are your competitors?
how do you expect to differenciate the product
platform required- responsive etc?
what is the goal of the app
what went into making the existing tool?
Need of the product