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Social Class Influences (Consumption Pattern of a Specific Social Class…
Social Class Influences
How Social Class Changes over Time
Upward Mobility 
Downward Mobility
Social Class Fermentation
Causes
Upward and Downward have blurred division
Increase in information of different groups and incorporating them
Technology made possible that different groups communicate with each other
How Social Class Affect Consumption
Conspicuous Consumption
Waste
Status Symbol
Parody Display
Fraudulent Symbol
Compensatory Consumption
Meaning of Money
As good and Evil
Money and Happiness
Consumption Pattern of a Specific Social Class
Upper Class
Middle Class
Homeless
The Working Class
Marketing Implications
Product and Price Development
Message
Media Exposure
Channel