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How the Household Influence Consumer Behavior (Changing Trends in…
How the Household Influence Consumer Behavior
Changing Trends in Household Structures
Dual Careers
Implication for behaviors in Household with dual careers
Men are taking roles that where women roles before
Type of Household
Household (Single person or unrelated people)
Extended Family
Nuclear Family
They have more money to spend
Less time for cleaning and cooking
Type
Women with careers
Woman making a living
Delay Marriage
Cohabitation
Divorce
Smaller Families
Types of Family Lifecycle in Household
Roles that House hold member play
Decider
Buyer
Influencer
User
Gatekeeper