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THE MARKETING MIX (PROMOTION (ADVERTISING, PERSONAL SELLING, SALES…
THE MARKETING MIX
PRODUCT
UNBRANDED PRODUCTS
BRANDED PRODUCTS
PRICE
COST-PLUS PRICING
CUSTOMER ORIENTED PRICES
COMPETITOR ORIENTED PRICES
PLACE
TYPE OF MARKET
TYPE OF PRODUCTS
COSTS INVOLVED
SIZE OF THE BUSINESS
PROMOTION
ADVERTISING
PERSONAL SELLING
SALES PROMOTION
DIRECT MAILING
SPONSORSHIP
TRADE FAIRS