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Mystery Shopping: In-depth measurement of customer satisfaction (Joggesko,…
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info
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1st part
strategy
beskrive visjon, misjon av bedrift
bruk bilde og beskrivelse, plassering, konkurrenter, konkuransedyktige vi vurderer?
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myster shopping
Granas, A.G.,Haugli, A and Horn, A. M (2004) smoking cessation advice provided in 53 norwegian pharmacies. international joiurnal oh parmacy practice
hvordan evaluere resulatetene, forslag?
styrker/svakheter, hvordan ta hensyn til dette?
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Mystery shopping
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Technuiqes
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After the visit to the service point the checklist is filled in and an evaluation report is documented
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basics
Mystery shopping has to be designed very well with specific attention to the following aspects: design of the process
(goal, frequency and feedback), data gathering, mystery shoppers, and reporting.
In most cases it is better to have more visits done by the mystery shopper at a location over a period of time, and also
visits have to take place at different working hours
Mystery shoppers should be independent, critical, objective and anonymous.
methedology
The mystery guests behave like real customers who are looking for a suitable job. During the visit to one
of the branches they have to observe everything that concerns the process. This means that they observe the attitude of
the employees, their knowledge and skills, but also the cleanliness of the branch and the coffee facilities. The mystery
guests gather all kind of information about flexwork and ask for a real job. In this situation it is extremely important to
have a good shopping scenario so you can answer all the possible questions of the employees.
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