Digital /CX Curriculum
Digital /CX Curriculum
What is Digital Marketing Stragtey?
Tools and trends
Change in ways we communicate, work, buy and sell
Integrated MarketingSearch – Optimization and Marketing
Display – Banners and Beyond
Email – Design and Deployment
Social – Networks, Media, and Content
Mobile and Emerging – Mobile Web, Gaming, and beyond
Brand building in digital world
Customer Journey/Acquisition funnel
Cross channel marketing
Mobile and IoT marketing
The course will cover the range of digital advertising and marketing channels as well as touch upon new and emerging channels and developments. Discussion will focus on strategies and metrics for success, measurement and optimization techniques, and planning and goal setting.
Digital Marketing Measurement and ROI
Digital Technology Landscape
Core communications platrforms
Intro to Digital Strategy
What is Digital Strategy and why is it important
What is Digital Transformation?
What are key market and technical trends that affect digital strategy?
How to develop a Digital Strategy
So how do business leaders today, and in the years to come, keep their organisations responsive, relevant and ultimately competitive?
‘business first’ rather than a ‘technology led’ approach to explore the why, what, how and who of digital transformation strategy, implementation and performance measurement.
Digital Business Model
Transform or create new businesses
Product and/or Service Product strategies
new or different source of value creation or competitive differentiation: Source of new value prop, monetization path or competitive value
Organizing for Digital Strategy
Identifying and Evaluating Digital Initiatives
Crafting business cases
Web Project Management
Editorial strategy and content
Storytelling and personal branding
Digital media, and in particular social media like Youtube, Facebook, Blogs, and Twitter, represent radically new tools for reaching customers, collaborating with them, and building relationships.
Digitization of Business Processes
How digital impacts processes, products and services, and new business opportunities
How to digitize organizations internal and external processes
This course will explore the Internet as a source of product information, a public relations, marketing and advertising medium, a customer relationship management tool, and a customer service channel. Internet marketing and issues such as:
Social Media, Behavioral Targeting, and Privacy
Tracking and accountability, (incl. click fraud, etc.)
Channels of online marketing, from search, to email, to banner ads, to blogs, etc.
Self-service and community based support, incl. open source and user generated content
Data mining for e-commerce and e-merchandising
Context of Digital Strategy
Impact on Org Strategy
Challenges of new media such as social network management, pricing in two-sided markets, crowdsourcing, managing digital identity and privacy, combining hierarchical management with self-organizing systems.
You will be pushed to become to not just a future digital leader but a responsible leader. First by understanding the digital and social media revolutions and then by considering the ethics of digital business, codes of conduct and data protection.
Social, mobile, collaboration, social gaming and gamification
Rapidly growing, shape shifting, and oscillating between hardcore analytics and social activism, data and design.
Business Intel, Big data and Analytics
Online reputation, security and crisis managment
Legal and emembering tech
Identifying and Planning Digital Initiatives
How identify initiatives that support digital strategy
How to leverage technology in support of business processes
Channel-specific UX Deisgn