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PNDA: Philippine National Day Association (Cultural Identity (Family is…
PNDA: Philippine National Day Association
Cultural Identity
Family is big
Youth oriented
Social engagement
Good food
Pride is strong
Friendly and kind
Logo
Message
Cultural pride
Empowerment
Resurgeance
New day
New energy
Colors
Red
Yellow
Blue
Imagery
Sun symbol
Diamond rays
Faces on at least three of the letters
3 stages of migration from Philippines to US
Filipino flag
Triangle - right facing
Star
Feedback
Want faces on letters
Red/yellow/blue creates unwanted fiesta feel
More professional
Retain some cultural aspects
Doesn't like vertically cut sun
Organization
Mission
Educational, cultural, and arts programs
positive view of Fil Am identity
partnership within and outside Fil Am community
empower Fil Am. community
Promote leadership, youth educ.
Goals
Reach more people
Expand awareness of available scholarships
Be seen as org that helps Fil youth and conscientious member of society
Update old logo to show resurgence and vitality
Formulate new identity for new generation
Adjectives
Dedicated
Strong and proven history
Revitalized
Passionate
Youth-focused
Projects
Merit based scholarships
Fil Am Youth Leadership Conference
LahiArts (promo of arts)
Mentorship project (starting this year)
Target Audience
Great sac community
Current region: Elk Grove, South Sac, midtown, Natomas
Partnering non-profit groups
politicians, community leaders, potential donors
