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STP model (market targeting (differentiated market, focused market,…
STP model
market targeting
differentiated market
focused market
undifferentiated market
customized market
product positioning
characteristics of good market positioning
clarity
consistency
credibility
competetiveness
positioning variables
product category leader
against the competitor
benefit positioning
unique selling proposition (USP)
quality/ price positioning
positioning methods
user category
usage for specific occasions
benefits or solutions
specific product feature
uncommon product class
market segmentation
define the market
create market segments
evaluate segments
construct segment profile
evaluvate the attractiveness of the segments
select target market
develop positioning strategy
develop and implement marketing mix
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homogeneous
heterogeneous
measurable
substantial
accessible
practical
responsive
demographic segmentation
psychological segmentation
graphic segmentation
behavioral segmentation
by country
by product category
by industry classification