STP model
product positioning
market segmentation
market targeting
define the market
differentiated market
characteristics of good market positioning
focused market
undifferentiated market
customized market
positioning variables
positioning methods
user category
usage for specific occasions
benefits or solutions
specific product feature
clarity
consistency
credibility
competetiveness
product category leader
against the competitor
benefit positioning
unique selling proposition (USP)
quality/ price positioning
uncommon product class
create market segments
evaluate segments
construct segment profile
evaluvate the attractiveness of the segments
select target market
develop positioning strategy
develop and implement marketing mix
review performance
by country
by product category
by industry classification
homogeneous
heterogeneous
measurable
substantial
demographic segmentation
psychological segmentation
graphic segmentation
behavioral segmentation
accessible
practical
responsive
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