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(segmentation (evaluate the segments for viability (homogeneous,…
segmentation
evaluate the segments for viability
homogeneous
hetrogeneous
measurable
presponsive
substantial
actionable/practical
accessible
define the market
by product category
by country
by industry
segmentation bases/variables
demographic
education
religion and race
occupation
generation
family life cycle
income
gender
nationaliy
age
psychographic
personality characteristics
attitudes
habits
trails
lifestyles
activities
interests
beliefs
opinions
geographic
regions
cities
states
countries
nations
neighbourhoods
behaviouristic
loyalty status
split loyal
shifting loyal
hard-core loyal
switchers
user status
buyer readiness stage
interest in the product
preference over competing product
knowledge of what it does
beliefs of the product's suitability
awareness of products
purchase
occasion
usage rate
select target market
factors to consider
the activeness of the segments
the competitive rivalry of the segments
firms strategy
the firm's ability to successfully complete & so on
evaluate the attractiveness of each segment
contruet segment profiles
develop positioning strategy
develop and implement the marketing mix
review performance
position
positioning methods
benefits or solutions
usage for specific occasions
specific product features
user category
uncommon product class
benefit positioning
product category leader
against the competitor
unique selling proposition
quality / price positioning
successful positioning
consistency
credibility
clarity
competitiveness
targeting
stretegies
differentiated marketing
focused marketing
undifferentiated marketing
costomised marketing