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SOSTAC AIR ASIA (Situation Analysis (SWOT ANALYSIS (STRENGTHS (Multi…

- - - - Service resources is limited by reduce costs.
      - Limited human resources could not handle irregular situation.
    - - Advertisement problem.
      - Affect of fuel price.
    - - Multi skilled employee means competent and inducement workforce.
      - Low cost operation.
      - Lowest fares compared with others.
    - - Growth expectation
      - Optional addtion of series allows to obtain full service airlines with lowest fair.
      - Growing middle class population creates a larger market for Air Asia.
  - - - Low fare, no frills
    - - Internet booking
      - Authorized travel agents
    - - Air Asia big loyalty programme
      - Media Social
    - - Easy payment channels
      - Frequent flights
      - Guest convience
- - - - Middle
      - Uppper
      - Lower
    - - Business
      - Leisure