MBAX9126 - Reflective Report - NPD ( (40% - 800w) recommend practical…
MBAX9126 - Reflective Report - NPD
(40% - 800w) Why is the valuable and relevant to new products
How does application improve NPD is managed?
use of scarce resources to maximum effect
aligns with risk profile & appetite
(20% - 400w) - describe a model(s) or framework(s)
is the conceptual value and effective application
:explode: to the practices of management
Screening and Ranking (Unit5)
Org Strategy and NPD alignment (Unit3)
AWS and beer, then scotchy scotchy scotch!
distribution network, access to boutique wines and experts
value chain & VVC integration - still small, relatively agile.
outsourced logisitics, can move to this to be closer to customer base
premium product , aligns with lifestyle not cost-concious
(40% - 800w) recommend practical program for implementing models/frameworks
How does this improve NPD practices
avoids stagnation, encourages
Org change management considerations
See Oslon - Marketing, R&D & Ops
HR aspect - encourge diverse views
Small / Medium business (~230 employees) can't handle much admin overhead
Innovativeness - 1995