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Jack Daniels (strengths (global presence (intern), bottle recognition…
Jack Daniels
strengths
global presence
intern
bottle recognition
intern
brand loyalty
extern
one of the most premium and popular whiskies globally
intern
Threats
competitors increasing their market shares
extern
in danger becoming a reliable , but tired and unexciting brand
intern
substitute products hurt JD's ability to raise prices
extern
opportunities
creating new products to expand their business and to create a diverse customer base
intern
global markets
intern
growing demands
extern
weaknesses
misuse of brand name
extern
higher price than competiors
intern/extern