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LFE analysis (Promotion (nr of family promos vs individual vs base-premium…
LFE analysis
Promotion
Nr of Days
Same per channel + channel / size + channel / size / variant
Nr of Promos
nr of family promos vs individual vs base-premium
should we differentiate?
CMK
get data
check what is the preference vs what we offer now
penetration - loyalty
WHAT SHOULD WE COMMUNICATE
Shares
Channel / size / variant split
Channel VAS
SHIPMENT / size / variant
main customers (Biedronka, Kaufland, Lidl)
KAMS
Distribution - channelwise
SS
Shopper one