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gamification succes and culture (Motivation (User retention (Intrinsic…
gamification succes and culture
Gamification
Gamification is a means to an end
Influence behaviour
Business Objectives
Solving problems
Success of gamification
Gamification is iterative process
Success of gamification depends on the project
Give users illusion that they make their own choice
Wrong use of gamification
Target group
People are not the same
Culture
Game reputation
Resistance affects the game design
Target group are critical towards games
Find something what they have in common
Motivation
Gamification motivates in a playful way
achievable goals helps to motivate
monetary reward
Motivational scoring elements in gamified crowdsourcing
Gamification is a tool to motivate people
Motivation to be a part for a greater cause
User retention
Intrinsic motivation
Re-experience the initial joy
Player interests
To address players interests depends on their personality types.
Focus on the things that the target group have in common
Service app can also be used as an approach to motivate people.
Make users feel important by involving them
Game design
Culture elements are related to game elements
User centred design
Provide feedback to gamers
The design of the game is culture specific
Target group representative
Small sample group provides feedback on the game
Game elements
Which game mechanics depends on which player type (personalities)
Game elements can have a negative effects on your objectives
Privacy
Sensitive data
Crowdsourcing
performing microtasks
Crowdsourcing can be gamified